布达佩斯与上海的往来便捷，每天都可以乘坐东方航空公司的上航分公司承运的航班在两个目的地之间旅行，在原本每周三班直航的基础上，又新增开上海经停西安/成都至布达佩斯两条航线，每周各两班。这些航线都由现代波音787-9 梦想客机直飞。
多瑙河湾，位于匈牙利北部，途径维谢格拉德（Visegrad）
多瑙河俯瞰，布达佩斯夜景
2019年最佳欧洲目的地
布达佩斯被全球旅行者选为2019年最佳欧洲目的地，从熙熙攘攘的城市夜生活到轻松的温泉，从浪漫的乡村城堡到文艺复兴风格的咖啡馆，从多样的葡萄酒文化到独特的美食，您可以在这里感受各种各样的难忘体验。
渔人堡，新哥特式和新罗曼风格的观景台，位于匈牙利首都布达佩斯布达一侧多瑙河河畔的城堡山
渔人堡观景台，对面为国会大厦
匈牙利尽管面积较小，但拥有不少于八个联合国教科文组织世界遗产。布达佩斯沿多瑙河的全景、闻名世界的托卡伊阿苏葡萄酒产区、千年本笃会修道院、无数具有悠久牧羊传统的霍托巴吉平原、早期的基督教大墓地和阿格泰莱克喀斯特地貌，所有这些都体现出匈牙利在世界的杰出价值。
布达圣史蒂芬大教堂（Szent Istvan Bazilika），布达佩斯最大的基督教堂，位于市中心
布达圣史蒂芬大教堂（Szent Istvan Bazilika），布达佩斯最大的基督教堂，位于市中心
布达佩斯是一个充满活力的首都，拥有卓越的文化生活和宏伟的历史悠久的水疗中心：一个真正的大都市，每个季节都为您带来难忘的体验。它以其令人叹为观止的建筑和上镜的河景而闻名。布达佩斯的游客对这座城市丰富的历史遗产和繁华的文化生活着迷。 匈牙利的首都拥有众多的博物馆，激动人心的展览，古典和流行音乐音乐会以及众多其他的文化活动。参观者可以在世界第三大议会大楼和欧洲最大的犹太教堂等令人惊叹的景点上大饱眼福，并且全年还可以在匈牙利首都享受许多文化节。布达佩斯白天美丽，晚上充满活力。从屋顶酒吧到多瑙河上的游轮，这座城市提供了各种各样的娱乐场所，甚至有机会在拥有数百年历史的温泉浴池中聚会。
国会大厦，欧洲第二大国会
链子桥，布达佩斯第一古老的桥
自由桥，布达佩斯第二古老桥
巴拉顿湖（Lake Balaton）是中欧最大的湖泊，在这里探索城堡，宫殿，浪漫的城镇或大修道院。肖普朗（Sopron）市及其周围地区位于匈牙利的西部，靠近奥地利边境。Fertőd，Nagycenk和风景如画的Kőszeg小镇的浪漫城堡。德布勒森（Debrecen）和Hajdúszoboszló的温泉浴场闻名。蒂萨湖（Lake Tisza）周围的自行车道和有趣的野生动植物，霍尔托巴吉（Hortobágy）国家公园的野生动物并体验刺激的野生动物园之旅。匈牙利东北部的托卡伊（Tokaji）地区，是世界上最好的甜葡萄——托卡伊阿苏葡萄酒的故乡，该酒是气候，土壤，多样性和居住在那里的人们的共同辛劳努力的产物。
巴拉顿湖，位于匈牙利西部，也是中东欧地区最大的湖
霍尔洛克(Holloko)古堡
独特的温泉康养目的地
布达佩斯是世界温泉之都，因为没有其他首都拥有如此众多的温泉和喀斯特温泉。该市拥有不少于118口井和天然温泉，其中一些早在古罗马时代就已使用。布达佩斯还拥有欧盟唯一的历史悠久的温泉，这里的中世纪土耳其浴仍在运营。自从16至17世纪匈牙利的奥斯曼帝国统治150年以来，这些泉水一直是当地人和游客的享受和休闲之源。由于匈牙利独特的成分和出色的治疗性能，地下热水的特殊自然资源使匈牙利成为那些寻找可以为其提供健康，娱乐或美容护理的理想旅行目的地。
赛切尼温泉，布达佩斯世界著名的温泉浴场
美食的革命
在过去的几年中，匈牙利发生了一场美食革命，几乎在首都的每个角落都开了新的餐馆，小酒馆、街头小吃店和乡村美食，百花齐放。 无论是想品尝多国菜同时品尝该国最好的葡萄酒，还是更喜欢在休闲的地方品尝美食，匈牙利的游客一定会在各种各样的用餐场所中找到自己的美食。从精致的酒吧到独特而有创意的烹饪课程和美食节，该国为每个喜欢饮食的客人提供了饕餮盛宴。
著名的托卡伊产区酒庄
17 + 1国家的合作机制
匈牙利于旅游方面发挥了极其重要的作用：中国-中东欧旅游协调中心设立在布达佩斯。为了增加中国与中东欧地区之间的相互旅游流量和友好交流，鼓励发展吸引中国旅客的路线和产品，发展业务联系并加强文化和经济联系，中国–中东欧国家旅游协调中心发起了马可波罗奖。该奖项旨在表彰中东欧和中国的企业中创造的“最佳中东欧旅游产品组合”。该产品应至少在3个中东欧国家实现，并以中东欧地区的历史，传统和文化为基础。“最佳中东欧旅游产品”在部长级峰会上得到宣传，并在中国-中东欧旅游协调中心和17个中东欧国家的交流渠道和合作伙伴网络中享受为期一年的推广。奖项申请资格包括：申请公司须要是中东欧地区或中国的任何私营公司，产品组合应涉及至少三个中东欧国家，并且至少已在市场上投入一年。
山丹丹小镇，“山丹丹”是匈牙利首都布达佩斯郊外约三十公里处一个小镇的名字，这个中国式名字是由在布达佩斯开餐馆的中国人命名的。
Did you know that Budapest is in such an easy reach from Shanghai that you can travel between the two destinations by China Eastern – Shanghai Airlines flights every day? The cities are connected in a direct air route three times a week, while newly added flights via Xi’an and Chengdu are available twice-twice a week with modern Boeing 787-9 Dreamliner aircrafts.
Why has Hungary, Budapest became the destination in Central-Eastern Europe which has the highest number of direct air routes to China, what unique experiences Budapest can offer to the Chinese tourists? Well, no wonder that Budapest was also chosen as the Best European Destination for 2019 by travelers all around the globe, from bustling city night life to relaxing thermal spas, from romantic countryside castles to renaissance-style cafes, from diverse wine culture to unique gastronomy, you can have a wide variety of unforgettable experiences here.
Hungary boasts no less than eight UNESCO World Heritage Sites despite the country’s relatively small size. The panorama of Budapest along the Danube, the world-famous wine region that is home to the famous Hungarian dessert wine Tokaji Aszú, the Millenary Benedictine Abbey, the endless plains of Hortobágy with centuries of shepherding traditions, the early Christian Necropolis and the Aggtelek karst all represent Hungary on the list of outstanding values of the world.
Budapest is a vibrant capital city with an outstanding cultural life and magnificent historic spas: a true metropolis that offers unforgettable experiences in every season. It is famed for its breathtaking architecture and photogenic river scenery. Visitors to Budapest are fascinated by the city’s rich historical heritage and bustling cultural life. The capital city of Hungary boasts an abundance of museums, exciting exhibitions, concerts of both classical and popular music, as well as a wide range of other cultural events. Visitors can feast their eyes on such amazing sites as the world’s third largest Parliament building and Europe’s largest synagogue, and they can also enjoy many cultural festivals in the Hungarian capital throughout the entire year. Budapest is beautiful during the day, and just as vibrant and colourful at night. The city offers a wide variety of places to have a great time at, from rooftop bars to cruise ships on the Danube, and it is even possible to party in the pools of centuries-old spas.
It is no exaggeration to say that Budapest is the spa capital of the world, as there is no other capital that has so many thermal and karst springs. The city boasts no less than 118 wells and natural springs, some of which were in use as early as ancient Roman times. Budapest is also the only capital in the Europe Union where historic spas and medieval Turkish baths are still in operation. Ever since the 150 years of Ottoman rule of Hungary in the 16-17th centuries, these springs have been a source of enjoyment and refreshment for locals and visitors alike. Thanks to Hungary’s unique composition and exceptional healing properties, the special natural resource of underground thermal waters make Hungary the perfect travel destination for those looking for a place that can offer them health, recreation or beauty treatments.
A gastronomic revolution has taken over Hungary in the past few years, new restaurants, bistros and street food places have been opening on almost every corner of its capital city, but cuisine in the countryside is in bloom as well. Whether they want to have a multi-course meal while tasting the best wines of the country, or prefer to grab a bite in a more casual place, visitors to Hungary will definitely find something for themselves in the large selection of venues for dining. From exquisite wine bars to unique and creative cooking courses and gastronomy festivals, the country offers an exciting spectrum to everyone who loves to eat.
Lake Balaton is the largest lake in Central Europe, where you are to be inspired by the rich cultural life, explore castles, palaces, romantic towns or archabbeys. The city of Sopron and its surroundings are located in the Western part of Hungary, close to the Austrian border. Visitors to this region will definitely be amazed by the romantic castles of Fertőd and Nagycenk, or the picturesque town of Kőszeg. Debrecen and Hajdúszoboszló are both famous for their spa complexes. You will find great biking routes and interesting wildlife around Lake Tisza and embark on an exciting safari trip to discover the wildlife of the National Park of Hortobágy. For those who enjoy good wine and creative cuisine, visiting the Tokaj region in the north-eastern part of Hungary is simply a must. It is home to the Tokaji Aszú, which is probably the best natural sweet wine of the world, a product of the symphony of climate, soil, variety and for sure people who live there.
Hungary also plays a key role in the 17+1 countries’ cooperation mechanism in the field of tourism: China-CEE Tourism Cooperation (CCTC) is established with a Coordination Centre in Budapest. Aiming to increase the mutual tourism traffic and friendly exchanges between China and the CEE region, encourage the development of creation of routes and products appealing to Chinese travelers, develop business connections and fasten cultural and economic ties, China – CEEC’s Tourism Coordination Centre initiated the Marco Polo Award. The award rewards CEE and Chinese businesses for the creation of „best joint CEE tourism product”. The product should be realized in minimum 3 CEE countries and be based on the history, traditions and culture of CEE region. The „best joint CEE tourism product” receives publicity at the ministerial summit, as well as enjoying a one-year promotion in the communication channels and partner network of the CEEntre and in the 17 CEE countries. Applicants should be any CEE-based or China-based private business stakeholder with a product available in minimum 3 CEE countries (should be in the market for minimum 1-year). For further information, please contact: tcc@mfa.gov.hu.
