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美憬阁品牌重新定义健康养生,重燃宾客内在活力
发布日期:2019年02月15日  来源:雅高酒店集团

一系列久负盛名的精品酒店,不断启发世界各地的宾客。

美憬阁品牌发布全新健康养生策略。此策略将在全球26个国家或地区的美憬阁精品酒店推出,秉持品牌奉行的全方位健康养生理念,致力于重焕宾客内在活力。

MGallery is thrilled to unveil its new wellbeing strategy. Offered across the 26 countries where the boutique properties are located, it will embrace the brand’s conviction that wellbeing is a holistic experience aiming at igniting each guest’s inner spark.

悦享个人养护之乐

Fall in love with taking care of yourself

本着满足宾客需求的承诺,美憬阁品牌隆重推出360度全方位健康养生体验,在传统水疗和感官护理的基础上进一步突破创新,力求重燃宾客的内在活力。

Committed to considering the needs of its guests, the enchanting MGallery brand unveils the steps to igniting guests’ inner spark through a 360° experience beyond spa and series of sensorial rituals.

美憬阁独特的健康养生之道以宾客的生活方式为切入点,为入住酒店的宾客提供丰富的健康养生方案,让宾客悦享护肤美容,重焕充沛活力,实现身心平衡。例如,酒店精心挑选了一系列美容合作伙伴,为宾客量身定制个人护理服务;宾客还可体验融合酒店故事的招牌护理,在酒店内意想不到的地点参加健身课程,甚至还可以给自己写一封信,记下入住期间的个人承诺。

Essential to fostering energy, beauty and balance, MGallery’s unique approach to wellbeing starts with addressing guests’ lifestyle, with the properties allowing individuals to discover a spectrum of wellbeing initiatives throughout their stay. Guests can for example take care of themselves through the array of bespoke beauty partners curated by the hotel, enjoy a signature treatment linked to the hotel’s story, attend a fitness class in an unexpected area of the hotel or even write a letter to themselves capturing their commitments from their stay.

正如美憬阁品牌全球营销副总裁Yohan Amiot所说:“美憬阁坚持打造全方位的健康养生体验,聚焦个人养护。我们奉行热情的待客之道,旨在帮助宾客重燃内在活力。因此,我们的全新策略以健康养生的核心要素为重点,力求打造滋养身心、振奋精神的全方位体验,让宾客回归本真自我。”

As Vice President Global Marketing for MGallery, Yohan Amiot says: “At MGallery, we believe that wellbeing is a complete experience, focused on self-care. Our art of welcoming is about helping guests ignite their inner spark. This is the reason why our new strategy focuses on the core elements of wellbeing, providing experiences that nourish the mind, body and soul to allow our guests becoming their most authentic version of themselves.”

美憬阁品牌将在全球26个国家或地区的精品酒店推出这项全方位健康养生体验,其中包括法国巴士底布泰酒店(Hotel Paris Bastille Boutet)、荷兰阿姆斯特丹INK酒店(INK Hotel Amsterdam)、越南西贡艺术酒店(Hotel des Arts Saigon)和泰国曼谷缪斯廊双酒店(Hotel Muse Bangkok Langsuan)等多家酒店。部分项目和标志元素将一致适用于所有酒店(灵感源自女性Inspired by Her项目、慈善认证、招牌护理…),部分项目为可选项目(个人承诺、茶道体验、室内健身…)。

This wellbeing holistic experience will be implemented across the 26 countries where the boutique properties are located, among which Hotel Paris Bastille Boutet in France, INK Hotel Amsterdam in The Netherlands, Hotel des Arts Saigon in Vietnam and Hotel Muse Bangkok Langsuan in Thailand, to name a few. Some programs and markers will be similar to all hotels (Inspired by Her offer, charity endorsement, signature treatment…), while others will be optional (personal commitments, tea experience, in-room fitness…).

女性主导的健康养生

The women leading women to wellness

美憬阁品牌的全新健康养生策略与2013年推出的Inspired by Her(灵感源自女性)项目秉持相同理念。通过这一项目,美憬阁酒店不断挖掘和回应女性客户的需求,在她们入住期间为其提供专属服务和特别呵护。例如,配有按摩喷嘴的淋浴间、大功率吹风机、尺寸合身的睡衣和各式花草茶,还有各种考究细节,令此项目更加完善。 

The new MGallery wellbeing strategy is in line with the Inspired by Her offering, launched in 2013. Through it, MGallery anticipates and responds to the demands of their female clientele with exclusive services and special considerations throughout their stay. Showers with massage jets, powerful hairdryers, properly sized dressing gowns and a large selection of herbal teas, as well as a multitude of little touches, complete this unique offering. 

全新健康养生策略秉持相同理念,在此基础上更进一步,同时关怀女性与男性需求,致力于打造个性化迎宾服务,提供丰富的健康养生体验,让宾客焕发自信活力。 

Going further and addressing the needs of female and male alike, the new wellbeing approach has the same philosophy of bespoke welcome and fostering self-empowerment through wellbeing. 

全方位健康养生体验于繁华度假胜地迪拜率先发布,之后将在各大美憬阁酒店陆续启动

A wellbeing holistic experience through the MGallery network to follow the official launch in a heaven of peace in vibrant Dubai

1月21日至24日,美憬阁在迪拜棕榈岛度假酒店举办了为期三天的“重燃内在活力”庆祝活动,倾情为宾客呈献新奇体验之旅。 

Enthusiastic to embark guests on a transformative journey, MGallery hosted the first “Ignite your inner spark” festival at The Retreat Palm Dubai over three days from January 21st to 24th. 

莱佛士、费尔蒙和美憬阁品牌全球康乐总监Lindsay Madden-Nadeau表示:“这不仅是一项酒店活动,更蕴含着深刻意义,美憬阁与七位专家携手,力求重塑旅客的住宿体验及健康养生之道。入住美憬阁酒店的宾客都能找到适合自己的健康养生方法,享受定制体验,实现生活平衡。如今人们的自我养护意识不断提高,我们把握这种趋势,借此良机鼓励宾客踏上专属的健康养生之旅。”

“More than just an event, MGallery along with an army of seven specialists aimed at shaping the way travelers experience hotels and achieve wellbeing. At MGallery, guests can find what works best for them and enjoy a bespoke experience to support a balanced lifestyle. The increasing awareness of self-care provides us with the perfect opportunity to inspire our guests towards wellbeing on their travels.” comments Lindsay Madden-Nadeau Global Director of Wellbeing for Raffles, Fairmont and MGallery.

这项全方位健康养生体验将在迪拜试行,美憬阁酒店为此精心挑选了多位专家,包括出版作家、自然疗法专家兼营养专家Kate Reardon,她在活动期间举办了多场研讨会,涵盖膳食疗法、月光冥想和能量早餐课程等丰富内容。本次活动项目还包括阴瑜伽课程(Yin Yoga)、自我养护座谈会、素食烹饪课程、即兴舞蹈、风水研讨会等,精彩纷呈! 

This wellbeing holistic experience, piloted in Dubai, featured specialists handpicked by MGallery including published author, naturopath and nutritionist Kate Reardon, who conducted several workshops over the event including healing with food and the moonlight meditation, as well as the breakfast booster session. The program of this event also included Yin Yoga session, talks on self-care, vegan-cooking lessons, intuitive dancing, feng shui workshops and much more! 

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