作者：熊一涵

2022年7月，《旅游休闲》小记者对西坡民宿一位实习店员和一位店长进行采访，以此了解民宿行业发展以及其对于促进大学生返乡就业及振兴当地经济的影响。

西坡民宿的发展与特色

从09年西坡的第一家店以来，经过了13年的发展，西坡已经成为了拥有9家门店的民宿品牌。西坡以根植于乡村的理念，在发展民宿品牌的同时，与当地的居民共同合作，在建设民宿的过程中极大程度地提高了当地的基础设施建设水平。

在招聘工作人员时，西坡民宿采用的是本地+外地结合模式，从当地居民中招聘基础的服务人员，外聘管理人员及实习生，在帮助当地中老年人再就业的同时也为有志于民宿行业的年轻人提供了平台和机会。

此外，当地的土特产，比如小鱼干、柑橘等农作物，也在西坡民宿的发展下得到了更多的推广。而且西坡的民宿是在与当地村民协商妥当后由民居改造而成，与普通民宿相比对于目标客户而言更具有乡土情怀方面的吸引力，因此客户群体更加稳定，且在定价方面有更多的空间。不仅如此，在深化与当地村民的合作及为客人提供良好的民宿体验方面，西坡民宿发展了许多特色的具有乡土气息的活动。比如客人可以前往当地渔民的家里购买刚刚捕捞上的鱼，又或是亲自采摘当地的柑橘。

就这家西坡民宿而言，它最大的吸引力就在于其地理位置。在交通便利方便客人出行的同时提供了一种江南水乡的格调。同时，因为处于一个未完全商业化的古镇，住在民宿里也能感受到浓浓的烟火气，每天都能看到当地居民的生活图景。其次，民宿的设计也是十分重要的一环。这间古镇民宿最大程度地保留了原始住宅复古的样貌，在安装现代化的生活设施时也保留了原先的立柱、横梁，家具的设计同样也体现了传统风格。值得一提的是，民宿并没有采用电子门锁，而是使用了鸟型的锁和钥匙，进一步体现了其乡村风格，增添了一抹生活气味。

从西坡看民宿业对当代大学生的吸引力

在实习机会上，民宿行业相较于传统的酒店行业对于如今的大学实习生有着独特的吸引力，主要在于与传统酒店不同的工作氛围和管理制度，以及一定的薪资水平。此外，与城市不同的新鲜环境与自然风景在一定程度上也成为了民宿成为新的实习选择的原因。

受访大学生也提到，在他看来西坡是一个宝贵的平台。他能够从实习工作中学到在传统酒店行业里学不到的内容。但在毕业后，出于自己的考量，他打算回到自己的家乡广西北部发展民宿，把江浙先进地区的经验带到贫困地区以发展当地的经济。他认为在一线城市生活和就业压力逐渐增大的今天，对于那些无法承受高额房贷车贷的年轻人来说，回到家乡、扎根家乡反而是一个能够接触更多机遇的选择。许多来自落后地区的大学同学都选择了在毕业以后回到家乡，从基层做起建设家乡。

另一方面，他提到政府对大学生返乡创业提供了最高20万的无息贷款以及减税政策，同时他还表示希望政府在大学生返乡创业方面能够给予更多的政策倾斜，帮助每一位有着返乡创业想法的大学生更好地实现自身理想、振兴当地经济。

The development experience of B&B in Xipo and the attraction of B&B industry to college students' employment

In July 2022, interviews were conducted with an intern and a shop manager at Xipo B&B to understand the development of the B&B industry and its impact on promoting the return of university students to their hometowns and revitalising the local economy.

Development and characteristics of Xipo B&B

In terms of B&B development, after 13 years of development since the first shop in 2009, Xipo has become a B&B brand with nine shops. With a philosophy rooted in the countryside, Xipo has developed the B&B brand while working together with local residents to greatly improve the local infrastructure in the process of building B&Bs.

When recruiting staff, Xipo B&B adopts a combined local + foreign model, recruiting basic service staff from local residents and external managers and interns, helping to re-employ local middle-aged and elderly people while also providing a platform and opportunities for young people interested in the B&B industry.

In addition, local specialties, such as dried small fish, citrus and other crops, are being promoted more under the development of B&Bs in Xipo. Moreover, the B&Bs in Xipo are converted from residential houses after proper consultation with local villagers, making them more attractive to their target customers than traditional B&Bs in terms of local sentiment, and therefore have a more stable customer base and more room for pricing. In addition, in terms of deepening cooperation with local villagers and providing a good B&B experience for guests, the Xipo B&B has developed a number of special activities with a local flavour. For example, guests can visit the homes of local fishermen to buy freshly caught fish, or pick local citrus themselves.

In the case of this Xipo B&B, its biggest attraction is its location. It is conveniently located for easy access to the city and offers a taste of the waterfront. At the same time, being in an ancient town that has not been fully commercialised, staying at the B&B also provides a strong sense of atmosphere and a daily glimpse of the life of the local residents. Secondly, the design of the B&B is also a very important aspect. The original pillars and beams have been retained in the installation of modern amenities, and the furniture has been designed in the same traditional style. It is worth noting that the B&B does not have an electronic door lock, but rather a bird-shaped lock and key, further reflecting its vintage style and adding a touch of life.

In terms of internship opportunities, the B&B industry is uniquely attractive to today's university interns compared to the traditional hotel industry, mainly because of the different working atmosphere and management system, as well as the salary level. In addition, the fresh environment and natural scenery, which is different from that of the city, is to some extent the reason why B&Bs have become a new internship option.

The university student interviewed also mentioned that in his opinion, the Western Slope is a valuable platform. He was able to learn things from his internship that he would not have learned in the traditional hotel industry. However, after graduation, for his own reasons, he plans to return to his hometown in northern Guangxi to develop B&Bs, bringing the experience of the advanced regions of Jiangsu and Zhejiang to the poorer regions to develop the local economy. He believes that with the increasing pressure of living and employment in first-tier cities, returning to his hometown and putting down roots is an option that will give him access to more opportunities for young people who cannot afford high mortgage and car loans. Many university students from backward regions have chosen to return to their hometowns after graduation, starting from the grassroots to build up their hometowns.

On the other hand, he mentioned that the government provides interest-free loans of up to 200,000 yuan and tax breaks for university students returning to their hometowns to start their own businesses, and he also expressed his hope that the government would give more policies in favour of university students returning to their hometowns to start their own businesses, so as to help every university student who has the idea of returning to their hometowns to better realise their ambitions and contribute to the revitalisation of the local economy.