首架带有全新奥地利航空标志的空客已于近日投运。空客A321（注册号OE-LBD）是奥地利航空机队中第二架以全新品牌形象亮相的飞机。首架采用新涂装的飞机是2018年5月亮相的第六架波音777（注册号OE-LPF）。奥地利航空所有飞机完成新涂装并投运还需7年的时间。预计到2019年夏季航班时刻表生效时，奥地利航空的85架飞机中，将有十多架采用新涂装。
The first Airbus bearing the new Austrian logo starts operating today. The Airbus A321 with the identification OE-LBD is the second aircraft in the Austrian Airlines fleet on which the adjustments to the brand presence can be seen. The first aircraft to sport the new design, the company’s sixth Boeing 777, identification OE-LPF, was introduced in May 2018. It will take around seven years in total before all Austrian Airlines aircraft with the new design are operating. More than a dozen of Austrian’s 85 aircraft are expected to be using the new livery by the 2019 summer flight schedule.
标志调整
Adjustments to logo
奥地利航空进一步提升品牌形象，重点在于对标志进行细微调整。奥地利航空品牌形象的两个核心元素，即箭头图案和奥地利字标，都将进行现代化，以增强效果，尤其是飞机和海报的远距离视觉效果。另一方面，由于移动设备占互联网使用量的80%，因此，调整工作特别注重确保奥地利航空标志在移动设备和智能手表上更加清晰可辨。
Austrian Airlines is continuing to redevelop its brand presence, and at the heart of this project is a small adjustment to the logo. Both the core elements of the brand image, the arrow and the Austrian wordmark, have been modernised, and their effect strengthened. This will increase the long-distance effect on aircraft and posters in particular. Since 80 percent of internet usage now takes place on mobile devices, special attention was paid to ensuring the logo is more easily and clearly recognisable on these mobile devices and on smartwatches.
外观的重要变化
Key changes to the external design of the aircraft
将红色区域从尾翼向下扩展到机身，放大了尾翼的视觉效果，从而更加动态地突出了奥地利航空的标志。位于机身前半部的“Austrian”字标也得到了放大。将来，飞机引擎将被涂成白色。总而言之，箭头图案和“Austrian”字标将更加突出，更有视觉魅力。奥地利航空经典标语“Servus”，将依然保留在飞机腹部不变。
The extension of the red area from the tailplane downwards across the fuselage will enlarge the tailplane optically. This will make it possible to draw greater, more dynamic attention to the logo. The Austrian wordmark, in the front section of the fuselage, is also being used more extensively. The engines will be white in future. As a result, the arrow and the Austrian logo are brought to the fore, and are visually more charming. The typically Austrian greeting, “Servus”, which features on the belly of the aircraft, will remain.
