雅高集团和巴黎圣日耳曼足球俱乐部（Paris Saint-Germain）宣布，双方已签署多年全球合作伙伴协议。自2019/2020赛季起，雅高集团新生活方式忠诚计划ALL（Accor Live Limitless）将成为巴黎圣日耳曼足球俱乐部的主要合作伙伴和官方球衣赞助商。这将是全球酒店业先锋与全球发展迅速的足球俱乐部的联袂合作。2.65亿名雅高宾客将与3.95亿名巴黎圣日耳曼球迷一起在全球社交媒体上关注俱乐部和球员的近况。
Accor and Paris Saint-Germain announce they have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.
通过这次合作，双方将能够为世界各地的体育迷提供创新活动，推动参与。雅高集团新忠诚计划旨在为现有和未来会员提供“终身难忘”的体验。巴黎圣日耳曼足球俱乐部人气火爆、生活方式独特，并且通过享誉世界的专业球技激励着支持者和合作伙伴，其与雅高集团新忠诚计划ALL（Accor Live Limitless）不谋而合。
Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement. Paris Saint-Germain’s booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike, combines well with Accor’s new loyalty program which aims to offer “once in a lifetime” experiences for current and future members of ALL.
雅高集团将提供整合了贯穿雅高整个生态系统的礼赏、服务和体验的忠诚计划平台，包括全球4800家酒店，覆盖莱佛士、费尔蒙、索菲特、铂尔曼、诺富特、美居和宜必思等卓越的全球品牌。
ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.
巴黎圣日耳曼足球俱乐部主席兼首席执行官Nasser Al-Khelaifi和雅高集团主席兼首席执行官塞巴斯蒂安·巴赞（Sébastien Bazin）于当地时间2019年2月22日（星期五）下午6点在巴黎王子公园公布（Parc des Princes）合作细节。
Full details of the partnership are revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris Saint- Germain, and Sébastien Bazin, Chairman and CEO of Accor Group on Friday 22 February 2019 at 6 pm at the Parc des Princes in Paris.
