洛杉矶旅游及会议局宣布将常红(Kate Chang) 女士从中国区首席代表晋升为中国区总经理。
The Los Angeles Tourism & Convention Board announced the promotion of Kate Chang from Regional Director, China to Managing Director, China.
常驻北京的常红女士于 2013 年加入洛杉矶旅游局，负责发展其在中国的业务，包括在北京、上海、广州和成都的四个办事处。 常女士和她的团队致力于推广洛杉矶作为一个中国游客首选旅游目的地，推动访问量和旅游经济增长，同时增加洛杉矶在中国出境旅游市场的份额。
Based in Beijing, Chang joined Los Angeles Tourism in 2013 to develop their business throughout China, including its four offices in Beijing, Shanghai, Guangzhou and Chengdu. Chang and her team are dedicated to promoting L.A. as a premier destination, driving visitation and revenue while growing L.A.'s market share of outbound tourism from China.
"我很欣喜地看到我们区域办事处在过去 9 年中取得的成就"， 常女士说。 "历经疫情的考验，我非常感恩我们的团队能够坚持下来，并保持与同业的密切沟通与联系，帮助业者树立信心，以期未来逐步发展复苏。 "
“I have loved seeing our regional office’s achievements over the last nine years,” said Chang. “I am very grateful that our team has shown strong commitment through the pandemic and has maintained close communications and contacts with the travel trade, to help the industry rebuild confidence, with a view to the future development and recovery.”
在疫情之前，中国大陆有 14 个城市提供到洛杉矶的不经停直飞航班，每周提供总容量约 30,000个座位。 2019 年中国游客访问量实现破纪录的 120 万人次，是洛杉矶所有海外市场中最大的客源市场。
Prior to COVID-19, 14 cities in mainland China offered non-stop air service to Los Angeles with a combined weekly capacity of 30,000 seats. This produced a record-breaking 1.2 million Chinese visitors to the city in 2019, the largest of any overseas market.
常女士分还分享到,"我们很幸运地拥有大量从中国直飞洛杉矶的航班， 也很重视与航空公司合作，支持洛杉矶国际机场的航线发展，这对我们目的地的访客增长至关重要"。
“We are fortunate to have a healthy amount of direct airlift to L.A. from China, and I value working with airlines to support route development to LAX airport, which is vital to our destination’s growth,” Chang shared.
在新的岗位上， 常红女士将继续领导洛杉矶旅游局的中国团队，作为美国唯一一个在海外拥有直属区域办事处的目的地营销机构，她将积极与中国业界伙伴分享洛杉矶丰富的产品知识和包罗万象的沉浸式体验。
In her new role, Chang will continue leading Los Angeles Tourism’s China offices as the only Destination Marketing Organization from the United States to have in-house regional offices overseas, sharing extensive product knowledge and immersive experience in all L.A. has to offer with the China market.