雅高酒店集团牵手网球界，宣布两项重要新签约。首先，雅高酒店集团作为澳大利亚网球公开赛的专属官方酒店合作伙伴，与澳大利亚网球协会签署了全新的三年协议。其次，网坛名将塞雷娜·威廉姆斯（Serena Williams）将在一月的大满贯赛事（澳大利亚网球公开赛）中继续出任比赛官方大使。
AccorHotels is proud to announce two important new signings for the tennis world. Firstly, an exclusive new three-year deal with Tennis Australia as the exclusive Hotel Accommodation Partner of the Australian Open, and secondly with the great Serena Williams as Official Ambassador in Australia over the January Grand Slam event.
雅高酒店集团亚太区主席兼首席执行官艾森柏（Michael Issenberg）表示：“我们很高兴能够继续与塞雷娜以及澳大利亚网球公开赛合作。像塞雷娜这样志向高远的运动员十分难得，澳大利亚网球公开赛又一直是世界上备受瞩目的网球赛事之一，因此，延续这段宝贵的合作关系是顺理成章的决定。”
“We are so excited to continue our relationship with Serena and the Australian Open,” said Michael Issenberg, Chairman & CEO AccorHotels Asia Pacific. “There are few sportspeople in the world as aspirational as Serena and the Australian Open remains one of the most watched tennis events in the world, so it was a simple decision for us to extend this valuable partnership.”
这份价值数百万美元的协议意味着，雅高酒店集团将作为澳大利亚网球公开赛的官方合作伙伴，为VIP贵宾、媒体及Le Club AccorHotels雅高乐雅会的忠诚会员提供赛事门票以及幕后参观之旅。比赛奖杯将在墨尔本柯林斯索菲特酒店（Sofitel Melbourne on Collins）进行展览，宾客还可对话前网球运动员，并在赛事中参与品牌活动。雅高酒店集团还将在多个平台投放广告，尽可能增加赛前和赛事期间的互动机会。
The multi-million dollar deal means that AccorHotels, as an Official Partner of the Australian Open, will have access to tickets for VIPs, media and Le Club AccorHotels loyalty members for the event, as well as opportunities to provide behind-the-scenes tours, trophy appearances at the Sofitel Melbourne on Collins, speaking engagements with former players and brand activations at the event. AccorHotels will also invest in a multi-platform advertising campaign to maximise opportunities both in the lead-up to and during the event.
塞雷娜·威廉姆斯八次夺得世界第一，拥有39项大满贯，远超历届其他任何男女网球选手。除了在网球场上的实力之外，她还是“女性赋权”的楷模，多年来屡次荣膺“年度最佳运动员”，登上无数杂志封面。
Named World #1 eight times, Serena Williams holds 39 major titles – more than any other tennis player in history – male or female. In addition to her prowess on the tennis court, she is a role model for female empowerment, having been named Sportsperson of the Year and graced countless magazine covers over the years.
艾森柏表示：“塞雷娜的勇气、决心和出色的表现令她成为雅高酒店集团澳网公开赛官方大使的不二之选。她在诞下女儿六个月后，努力重返赛场。初为人母的她用实力证明，自己变得更加鼓舞人心了。”
“Serena’s grit, determination and outstanding performance make her the perfect Ambassador for AccorHotels and she has proven herself to be even more inspirational since becoming a mother after fighting hard to return to the tennis court just six months after the birth of her daughter,” said Michael Issenberg.
“雅高酒店集团是澳大利亚规模数一数二的酒店运营商，我们一直在想方设法来帮助推动这个美丽国度的旅游业发展，而澳大利亚网球公开赛是全球重要的体育赛事之一，拥有超过十亿的电视观众，以及75万左右的现场观众，是帮助澳大利亚成为全球焦点的理想选择。”
“As the largest hotel operator in Australia, AccorHotels is always looking for ways to champion tourism to this beautiful country and the Australian Open is truly one of the most outstanding sporting events in the world, with over a billion viewers on television and around 750,000 people through the gates so it’s the perfect vehicle to help put Australia under the global spotlight.”
澳大利亚网球协会CEO Craig Tiley表示，他很高兴能继续和雅高酒店集团成为2019年至2021年的官方合作伙伴。
Craig Tiley, CEO of Tennis Australia, said he was delighted to have AccorHotels back as Official Partners for 2019 – 2021.
他说：“与雅高酒店集团的合作使我们能够为前来观看澳大利亚网球公开赛的人们提供优质的入住体验。而且，雅高酒店集团是世界知名的酒店运营商，能让他们参与到这一全球著名赛事中，我们深感自豪。去年，我们的合作为维多利亚州的经济带来了超过2.8亿澳元的收益。”
“Our partnership with AccorHotels has allowed us to enhance the welcome and arrival experience for people coming to the Australian Open and as providers of world-class accommodation, we are proud to have them be part of this world-class event, which last year had a positive impact to the Victorian economy of more than $280 million,” he said.
雅高酒店集团是澳大利亚规模数一数二的酒店运营商，在澳大利亚拥有339家酒店，其中维多利亚有60多家；雅高在亚太区共有1000多家酒店。
AccorHotels is the largest hotel operator in Australia, with 339 hotels across the country, including over 60 in Victoria alone and more than 1000 across Asia Pacific.
如需预订澳大利亚网球公开赛期间的住宿，请访问www.accorhotels.com
To book your accommodation packages for the Australian Open go to www.accorhotels.com
