加拿大艾伯塔省的冬日节庆季即将开始，诚邀中国千禧一代共同欢庆。通过与加拿大旅游局携手合作，艾伯塔省旅游局邀请到国内顶尖媒体和行业合作伙伴，通过茶歇年会活动宣告冬季节庆的开始，深度推介特别针对千禧一代打造的一系列“Ready”活动。
The winter holiday season is about to begin in Alberta, and the Canadian province is excited to invite Chinese millennials to join in on the celebration. In partnership with Destination Canada, Travel Alberta invited top media and industry partners to ring in the winter season over afternoon tea and learn more about it’s “Ready” campaign, which targets the travel impassioned millennial generation.
茶歇年会不仅有地道纯正的加拿大冬日美食，还以艾伯塔绚丽的美景为摄影背景墙，与会的媒体通过本次活动品尝到了艾伯塔省的独特风味，深入了解到赴加拿大必去的标志性景点。
Equipped with authentic Canadian winter treats and Alberta’s breathtaking landscapes as photo backdrops, guests got a taste of what makes this province an iconic must-see Canadian destination.
艾伯塔省旅游局“准备好，燃一个冬天”的推广活动还推出了全新的影像内容，包括优酷网上的360度全景视频和全新的冬季行程，并通过大家喜闻乐见的线上征集活动，甄选出三位人气最高的中国旅行者，前去探寻艾伯塔省这一加拿大最具标志性的网红旅游目的地。
Along with a cinematic content refresh, 360 degree videos on Youku and new winter itineraries, Travel Alberta’s “Ready to get ignited” campaign, invited three Chinese travellers on a once-in-a-lifetime trip to explore the destination with a popular online personality.
从入选联合国教科文组织世界遗产名录的遗产地，到惊险刺激的冰球赛、滑雪和直升机大脚雪鞋健行，每段旅程都鲜活展现了艾伯塔多彩多姿的旅游项目—冬日文化（Winter Culture）、冬日野性（Winter Wilderness）或冬日运动（Winter Sports）。网友们可以通过艾伯塔省旅游局的微信号关注入选的三位中国旅行者—抬头看风景nono、七色地图和独臂老宋，追随他们的历险步伐，共同领略艾伯塔的种种精彩。
From indigenous UNESCO World Heritage Sites, to hockey games, skiing and helicopter snowshoe tours, each trip highlighted the diverse activities available in Alberta—Winter Culture, Winter Wilderness and Winter Sports. Netizens can follow the guests’ adventures, featuring influencers 抬头看风景nono, 七色地图 and 独臂老宋, on Travel Alberta’s WeChat channel.
2018年是中加旅游年，两国政府的这项合作必将拉近中国与加拿大两国人民的联系。艾伯塔省旅游局现荣幸地推出系列“Ready”活动，向中国市场发出诚挚邀请，欢迎中国游客前来艾伯塔旅游探险，并参加类似的加拿大主题活动。
The new year will mark the beginning of the 2018 Canada-China Year of Tourism, an initiative by both governments to create closer ties between Chinese and Canadian citizens. Travel Alberta is excited to show it’s “ready” to extend a warm invitation to the China market to explore the province and participate in Canadian-themed events like this one.
中国现已成为全世界最大的出境游市场，其主导地位日渐凸显，艾伯塔省旅游局通过加大投资力度积极促进这一市场的业务增长，推动中国游客赴加拿大艾伯塔省旅游。
China is an important long-term focus for Travel Alberta and as the country takes the lead as the world’s largest outbound travel market, Travel Alberta has increased its investment to inspire visitation.
2015年艾伯塔省共迎来世界各地出入境游客3, 410万人次，其中有85, 000人次来自中国。20岁至34岁的千禧一代游客占中国赴加拿大旅游游客比重最大，高达32%（数据来源于2014年加拿大统计局《国际旅游调查》）。
In 2015, Alberta saw 34.1 million arrivals and departures from around the world – 85,000 of those were from China. Millennial visitors, aged 20 to 34 years of age, account for the largest share of total visitation from China to Canada, at 32 per cent (International Travel Survey, Statistics Canada, 2014).
加拿大艾伯塔省旅游局通过标新立异的营销推广和体贴周到的项目合作，积极拓展在中国市场的旅游业务，激励旅行者前去领略艾伯塔省秀美的自然风光和纯正地道的人文风情。艾伯塔省旅游业产值达到80亿加元，为全省提供了超过12.7万个就业机会。
Through innovative marketing campaigns and thoughtful partnerships, Travel Alberta is committed to grow the Chinese market in Alberta and inspire travellers with its authentic year-round experiences in breathtaking landscapes. Tourism in Alberta is an eight-billion-dollar industry supporting over 127,000 jobs across the province.
