雅高酒店集团正在扩大其在全球的业务覆盖范围,现旗下酒店已遍布100个国家,达到里程碑式的重要发展阶段。雅高酒店集团于50年前在法国开设第一家诺富特酒店,现已成为欧洲、拉丁美洲、亚太、非洲和中东地区的领导者。
AccorHotels Group is consolidating its international presence and has reached the symbolic milestone of 100 countries. 50 years after opening the first Novotel in France, AccorHotels has established itself as the leader in Europe, Latin America, Asia-Pacific, Africa and the Middle East.
2017年,集团旗下已达约4,300家酒店和600,000间客房。在未来五年,集团计划新增酒店870家,其中79%将位于高增长市场。
In 2017, the Group’s portfolio included almost 4,300 hotels and 600,000 rooms. The pipeline for the next five years includes 870 hotels, 79% of which are located in high-growth markets.
此次新增酒店总量达到历史极值,是现有酒店数量的25%,并且在下述三大战略重点的支撑下,该数字将继续增长:
This record total pipeline - 25% of the existing network - will continue to grow, supported by three strategic priorities:
· 加速有机扩张的政策
a policy of accelerating organic expansion
· 增加酒店品牌数量的收购战略
an acquisition strategy to increase the portfolio of hotels
· 扩张品牌组合的计划(现包含25个品牌)
a plan to expand the brand portfolio, which currently includes 25 brands
2017年,奢华和高端酒店的市场份额增长迅猛,是2016年市场份额的两倍。2017年,该细分市场中新开业的酒店为30家,签约酒店为60家,主要分布在亚太地区(59%)和非洲-中东地区(24%)。除标志性品牌外,集团也在向生活时尚市场扩张。2022年,预计将新增15家SO/酒店。度假酒店领域签约了悦榕庄和Rixos。开发奢华和高端品牌旗下的酒店公寓与私有项目也是集团的重点内容,目前有超过50个项目正在开发。
The Luxury and Upscale segment recorded very strong growth in 2017, with figures doubling compared to 2016. In this segment, 30 hotels opened and another 60 have been signed during the year, mainly in Asia-Pacific (59%) and Africa-Middle East (24%). In addition to its iconic brands, the portfolio is expanding in the lifestyle segment, with 15 SO/ hotels projected by 2022, and in resorts with Banyan Tree and Rixos. The development of hotel residences and private properties under the Luxury and Upscale brands is also a major focus with more than 50 projects in development.
雅高酒店集团首席发展官高拉夫·布尚Gaurav Bhushan表示:“我们的发展战略很简单:持续充当优势市场的领导者,并在新兴市场加速成长。因此,集团广泛的品牌组合及其收购和创新政策在我们的发展过程中发挥着重要作用。2017年,我们签署了一些旗舰项目,其中包括伦敦和迪拜的莱佛士酒店。虽然美憬阁索菲特酒店在奢华细分市场中的发展速度最快,但SO/品牌也开始迅速发展。迪拜美居酒店Mercure Dubai(1,115间客房)将成为全球最大的美居酒店,与该酒店签约以及目前巴塞罗纳宜必思酒店的整修也证明,我们的中档和经济型酒店也在快速发展和创新。”
Gaurav Bhushan, Chief Development Officer at AccorHotels, said, “Our development strategy is very simple: to remain the leader in the markets where we are dominant and to accelerate growth in emerging markets. The Group’s extensive portfolio of brands and its acquisition and innovation policy therefore play a key role in our development. We signed some flagship projects in 2017, including Raffles hotels, in London and Dubai in particular. The SO/ brand is also taking off in the luxury segment, while MGallery is the fastest growing brand in this segment. The signing of the Mercure Dubai (1,115rooms), which is set to become the largest Mercure in the world, and the current renovation of ibis Barcelona are also examples of our continued fast paced growth and innovation in the midscale and economy segment.”
欧洲 EUROPE
2017年,为巩固在欧洲的领导地位,雅高酒店集团继续加速有机成长,共签约145个项目(17,000间客房,上涨40%)。雅高酒店集团签约两个标志性市场领先品牌(25hours和Rixos),向其在欧洲奢华、生活时尚和度假酒店领域的新目标迈进一步。
In 2017, AccorHotels further accelerated its organic growth with the signing of 145 projects representing almost 17,000 rooms (up 40%) in order to consolidate its leadership in this region. With two new iconic, market-leading brands (25 Hours and Rixos), Accorhotels is affirming its new ambitions in the Luxury, Lifestyle and Resorts segments in Europe.
2017年的重点是什么?
What were the highlights of 2017? Focus on:
法国美憬阁索菲特路易斯凡尔赛宫酒店 MGallery Le Louis Versailles Chateau, France英国伦敦金丝雀码头诺富特酒店 Novotel London Canary Wharf, UK
荷兰阿姆斯特丹南部宜必思快捷酒店 ibis budget Amsterdam City South, Netherlands
中东/非洲 MIDDLE EAST / AFRICA
2017年,雅高酒店集团是该地区扩张速度最快的酒店集团。中东和非洲是雅高酒店集团的重点发展地区,其2017年新增32,000间客房,并计划2020年新增50,000间客房。集团已经签约的品牌包括Mama Shelter、美憬阁索菲特酒店和25hours。
In 2017, AccorHotels was the fastest expanding hotel group in this region. With a pipeline of 32,000 rooms and a target of 50,000 by 2020, the Middle East and Africa region is a central focus of the expansion of AccorHotels, which has introduced new disruptive brands such as Mama Shelter, MGallery and 25 Hours.
2017年的重点是什么?
What were the highlights of 2017? Focus on:
摩洛哥马拉喀什皇家棕榈树费尔蒙酒店 Fairmont Royal Palm Marrakech, Morocco阿联酋迪拜巴莎高地美居套公寓酒店 Mercure Dubai Barsha Heights Hotel Suites & Apartments, UAE
肯尼亚内罗毕韦斯特兰宜必思尚品酒店 ibis styles Nairobi Westlands, Kenya
亚太地区 ASIA-PACIFIC
作为亚太地区的领先酒店运营商,雅高酒店集团在亚太地区共有830家酒店,其中包括245家奢华酒店。在集团的全球在建业务网络中,亚太地区占47%。作为全球旅游业发展最快的市场,亚太地区在全球范围内的重要性将不断提升。
As the leading operator in Asia-Pacific, AccorHotels has 830 hotels in Asia-Pacific, including 245 in the luxury segment. Asia-Pacific accounts for 47% of the Group’s global pipeline and will continue to grow in importance on a global scale as the world’s fastest growing travel region.
2017年的重点是什么?
What were the highlights of 2017? Focus on:
新加坡市中心索菲特酒店 Sofitel Singapore City Centre, Singapore
印度德瓦尔卡美居酒店 Mercure Dwarka Gujarat, India
蒙古乌兰巴托北极星宜必思尚品酒店 ibis Styles Ulaanbaatar Polaris, Mongolia
美洲中部和北部地区 CENTRAL AND NORTH AMERICA
雅高酒店集团在美洲中部和北部地区共开设有80家酒店,其中超过一半为奢华酒店。2017年,美洲中部和北部地区实现几项新发展,新增超过4,100间客房。集团制定了远大的成长计划,目标是扩张在该地区的市场份额,并在重要战略市场引入新品牌。
AccorHotels operates 80 hotels in Central and North America, more than half of which are in the luxury segment. In 2017, several new developments were announced in North and Central America, with a secure pipeline of more than 4,100 new hotel rooms. With robust growth plans, the Group aims to expand its presence in the region and to introduce new brands to the portfolio in key strategic markets.
2017年的重点是什么?
What were the highlights of 2017? Focus on:
美国世纪广场费尔蒙酒店 Fairmont Century Plaza, USA加勒比圣卢西亚费尔蒙酒店 Fairmont St Lucia, Caribbean
美国纽约拉瓜迪亚机场宜必思尚品酒店 ibis Styles New York La Guardia Airport, USA
南美洲 SOUTH AMERICA
2017年,雅高酒店集团在南美洲共开设52家酒店,其中包括签订21份BHG管理合同。现在,雅高酒店集团在该地区共有330家酒店(52,000间客房),其中有280家酒店(45,000间客房)位于巴西,超过90家酒店正在建设。集团的目标是2020年在该地区的酒店数量达到500家。
AccorHotels opened 52 hotels in 2017 in South America, which included the acquisition of 21 BHG management contracts. Today, AccorHotels operates 330 hotels and 52,000 rooms, including 280 hotels in Brazil (45,000 rooms), and more than 90 hotels in the pipeline. The goal is to reach 500 hotels in the region by 2020.
2017年的重点是什么?
What were the highlights of 2017? Focus on:
巴西里约热内卢科帕卡巴纳费尔蒙酒店 Fairmont Rio de Janeiro Copacabana, Brazil巴西里约热内卢圣康拉多铂尔曼酒店 Pullman Rio de Janeiro São Conrado, Brazil
智利科皮亚波宜必思酒店和宜必思快捷酒店 ibis and ibis budget in Copiapó, Chile