雅高酒店集团宣布，为进一步扩大美洲地区的业务、为该地区的游客提供更多住宿选择，计划推出哈瓦那普拉多大道SO/酒店（SO/ Havana Paseo del Prado）。新酒店计划于2020年初在古巴首都哈瓦那开幕。酒店将是美洲地区的首家SO/品牌酒店，展现品牌不拘一格的沉浸式奢华旅行体验。哈瓦那普拉多大道SO/酒店将选址马蒂大道与滨海大道的交汇处，位于古巴首都最有代表性的街区中心之一。
AccorHotels announces plans to further expand its presence and options for travelers in the Americas with the introduction of SO/ Havana Paseo del Prado, a new address set to open in early 2020 in Havana, Cuba. As the first SO/ property in the Americas region, the hotel will showcase the brand’s rebellious, immersive interpretation on the luxury travel experience. SO/ Havana Paseo del Prado will be located at the intersection of Paseo de Marti and Malecón, in the heart of one of the most emblematic neighborhoods of Cuba’s capital.
雅高酒店集团北美洲和中美洲执行运营副总裁Heather McCrory表示：“SO/酒店度假酒店品牌特色鲜明、趣味十足，将它引入美洲地区，我们感到非常高兴，也期待在哈瓦那的黄金地段推出这个品牌在该地区的第一家酒店。SO/品牌酒店前卫时尚、生机勃勃，也洋溢着当地的特色活力，巧妙融合本土文化、娱乐消遣、一流餐饮及服务以及前卫奢华设计。我们相信，即使是前卫不羁、标准严苛的奢华旅行者，也会对哈瓦那普拉多大道SO/酒店称赞有加，酒店将成为这个城市时尚与社交的特色胜地之一。”
“We are thrilled to introduce the vivid and playful SO/ Hotels & Resorts brand into the Americas and look forward to debuting the brand’s first hotel in the region in the heart of Havana,” said Heather McCrory, AccorHotels Executive Vice President of Operations, North & Central America. “Vibrant, edgy, fashionable and bursting with local energy, SO/ hotels are an exceptional fusion of local culture, lively entertainment, outstanding food and beverage options and services, and avant-garde design with a touch of luxury. We are certain that SO/ Havana Paseo del Prado will please even the most audacious luxury travelers and become one of the most trendy and social destinations in the city.”
奢华酒店品牌SO/首次亮相哈瓦那
A Luxury Hotel Brand Makes its Debut in Havana
SO/酒店及度假酒店是雅高酒店集团旗下奢华品牌组合中发展最快的品牌之一，主推专属生活方式，拥有独具特色、充满活力的时尚酒店，坐落于精心挑选的世界旅游胜地。这家位于哈瓦那的酒店将把设计作为SO/品牌酒店的核心，著名西班牙时装设计师Agatha Ruiz de la Prada的创意设计贯穿从酒店标志到员工时尚制服的各种细节，呈现出富有魅力且趣味十足的面貌。
One of the fastest growing brands in the AccorHotels luxury portfolio, SO/ Hotels & Resorts is an exclusive lifestyle brand with one-of-a-kind, fashionable properties located in select high-energy and dynamic destinations worldwide. With design at the core of the SO/ brand, the hotel in Havana will unfold as a glamorous yet playful masterpiece featuring the creative signature of celebrated Spanish fashion designer Agatha Ruiz de la Prada – from the hotel’s emblem to the staff’s stylish uniforms.
Agatha Ruiz de la Prada 表示：“能够参与全新哈瓦那普拉多大道SO/酒店的设计，我感到非常高兴。哈瓦那是一座丰富多彩的神奇城市，设计灵感源源不断。我的主要灵感来自于古巴舞蹈。在这种灵感的启发下，酒店的设计可谓水到渠成。”
"I am incredibly excited to take part in the design of the new SO/ Havana Paseo del Prado,” commented Agatha Ruiz de la Prada. “Havana is a magical and colorful city, and the design process came quite naturally. The world of Cuban dance was my central inspiration, and with that, the project came alive almost out of its own accord.”
占地5,000平方米的哈瓦那普拉多大道SO/酒店10层楼高，拥有250间客房，包括36间套房。客房的面积从34到64平方米不等，内设时尚现代家具，主色调雅致素净，点缀斑斓色彩，同时融入创新技术，配置专门设计的周到设施。
With 10 stories above street level on a 5,000 square-meter parcel, SO/ Havana Paseo del Prado will feature 250 guest rooms, including 36 suites. Ranging in size from 34 to 64 square meters, guest rooms will consist of stylish contemporary furnishings, neutral palettes, splashes of color, innovative technology and thoughtful designer amenities.
酒店将提供5处餐饮场所，包括位于9层的特色餐厅及屋顶酒吧、1处专享巧克力咖啡吧、1间热闹的大堂行政酒廊酒吧以及全天开放的招牌餐厅。酒店其他设施包括3间内部会议室，面积约200平方米；1处面积达400平方米的SO/ SPA水疗中心，共6间疗养室；1处面积为150平方米的SO/ FIT健身中心；以及1处155平方米的游泳池及泳池酒吧。酒店还将提供具有SO/生活方式的其他特色服务，如Just Say SO服务以及SO派对，邀请当红DJ和艺术家现身助兴。
The hotel will offer five food & beverage outlets including a specialty restaurant and rooftop bar on the ninth floor, an exclusive chocolate café bar, a lively lobby lounge and bar, and an all-day signature dining restaurant. Additional hotel features include three interior meeting rooms spanning approximately 200 square meters; a 400 square-meter SO/ SPA with six treatment rooms; a 150 square-meter SO/ FIT fitness center; and a 155 square-meter swimming pool with an adjacent pool bar. The hotel will also feature additional signature elements of the SO/ lifestyle such as the Just Say SO service and SO Parties, featuring the hottest DJs and artists.
哈瓦那普拉多大道SO/酒店是雅高酒店集团联合Grupo de Turismo Gaviota共同建设。Grupo de Turismo Gaviota是哈瓦那当地的一家旅游及酒店业公司，拥有30年的行业经验，在古巴各地拥有的酒店数量超过85家、客房数量超过30,400间。
In partnership with AccorHotels, SO/ Havana Paseo del Prado is part of Grupo de Turismo Gaviota, a Havana-based tourism and hospitality company boasting three decades of experience in the industry with over 85 hotels, representing more than 30,400 rooms throughout Cuba.
SO/品牌酒店充满活力、备受追捧，可以成为时尚及挑剔游客的理想之选。除了哈瓦那普拉多大道SO/酒店，SO/酒店品牌还将在一些备受欢迎的地区推出酒店，包括奥克兰（2018年11月）、吉隆坡（2020年）、苏梅岛（2020年）及雅加达（2021年）。这些新酒店将加入到不拘一格的SO/酒店品牌大家族当中。已有的酒店包括分别位于泰国曼谷和华欣的SO/酒店、毛里求斯SO/酒店、新加坡SO/酒店以及新近开业的柏林达斯施图SO/酒店、维也纳SO/酒店以及圣彼得堡SO/酒店。
SO/ hotels are vibrant and highly sought-after destinations for trendy and discerning travelers. In addition to SO/ Havana Paseo del Prado, the brand will soon unveil hotels in dynamic and desirable locations including Auckland (November 2018), Kuala Lumpur (2020), Samui (2020) and Jakarta (2021). These additions will expand an eclectic SO/ portfolio which already includes two stunning SO/ properties in Thailand, Bangkok & Hua Hin, SO/ Mauritius, SO/ Singapore and the recently opened properties including SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg.
