T&L:目前休闲大会执委办在促进休闲经济领域的政、产、学、研深度对接方面，做了哪些工作，下一步有怎样的规划？

邹：世界休闲大会申请成功之后，我们这里每年要做一个中国休闲大会。在休闲大会期间有主论坛，也有展会，主论坛参加者主要是学者，发表观点和看法。另外也有展示活动，体验交流活动等，每年我们也要组织相关的专家组、企业和媒体聚到一起进行沟通和对接。

这种活动的目的有多方面的考虑，一是对平谷世界休闲大会的宣传；另一个对相关产业的评估，包括对他的产品的供给的情况、需求市场需求的情况，找到相关的对应方。

另外休闲大会有一些新的可能要开发的项目，包括休闲装备康养这些新的产业，这种招商性质的需求。另外一个功能实际上是招展，休闲大会有各种的展会，需要相关厂商来加入。

T&L: 您觉得休闲经济领域的产、学、研的深度对接，对于平谷世界休闲大会的成功举办具有怎样的意义？

邹：主要是以下几点：第一，休闲大会实际上最重要的作用不只是组织一次会议，而最关键的是想搞活一个城，然后提升一个产业，通过世界休闲大会来推动平谷的休闲和旅游产业转型升级。以前平谷可能更多的是强调是观光旅游，主要是一些涉及到是平谷的桃花、桃产业相关的东西。

现在平谷希望向休闲健康养生的综合性产业发展，尤其把休闲作为一个重要的发展方向，而且可能不只是普通的观光休闲产业，而且同时还要发展与康养和休闲相关的装备制造产业，往这个方向去推进。

另外也希望通过世界休闲大会就把平谷和中国以及世界上的更多地方联系起来，因为通过这次活动，很好地宣传平谷的旅游和休闲，同时也把平谷的其他的相关产业也对全世界进行宣传。借助这个活动，把平谷的有些旅游和休闲相关的基础设施，包括以金海湖主会场为主的会展相关设施，做更大的升级改造，提升产业的服务能力。

之前杭州也是通过世界休闲大会，对杭州的休闲设施和服务做了很大的这种提升。青岛莱西本来一个小县级市，正是借助世界休闲大会把当地的基础设施，包括去机场的高速公路，展示场馆设施都做了非常大的改变，核心就是借助这个活动，改搞活了一座城，同时促进当地政府的观念的更新，执行效率的提高。

T&L:本届平谷世界休闲大会在选择合作企业方面，有哪些标准和考量？

邹：第一是选择在国内相关行业中实力和排名位于前列企业。

第二是现在更多地重视线上的销售和营销，越来越多地关注那些在线旅游企业或休闲企业，不只是关注原来的传统企业。所以我们这次既邀请了的中国旅游集团、首旅集团等传统的这些企业，同时也邀请了美团这种线上销售能力非常强在线企业，另外携程、途牛等也可以作为我们的合作伙伴。

第三就是旅游和休闲相关的新闻媒体，因为他们可以有很大传播作用。

所以我们的一个世界休闲大会，不仅仅是需要休闲产品的产品销售商、投资商，也需要相关的宣传推广平台。我们的这些合作伙伴，他们不只是提供了相关的产品服务或者是营销，而且通过我们之间的多次交流，他们实际上也对我们的平谷区的发展，平谷的旅游休闲产业的发展，提出了很多的很好的这种建议。

T&L: 以世界休闲大会为契机发展平谷休闲产业，目前有哪些目标、思路和计划？

邹：以举办世界休闲大会为契机，推进平谷地区文化旅游产业，促进产业升级转型，是我们非常重要的一个工作。

原来可能更多的是关注传统的业态，现在更多的是要发展像健康养生这种新兴的产业，包括发展康养休闲装备制造，另外像民宿，精品酒店等这些新业态，也是下一步的发展方向。

除了原来的服务业之外，这次特别就强调是要发展一些休闲康养的装备产业，实际上类似于工业，这样可能对平谷发展的推进作用会更大一些。

还有一点是文化的宣传。把平谷的桃文化和其他一些相关的文化，更广泛的向中国或者向世界去传播，其中也包括中国的传统文化。

T&L: 目前世界休闲大会的准备工作进行得怎样？本届休闲大会有哪些值得关注的亮点？

邹：经过了这次疫情之后，人们会感觉休闲是更重要的，健康是更重要的，所以这是一个它的时代赋予它的这种特殊意义，这是可能以前也前所未有的这个东西。

这次休闲大会的一个很大的转型，是对互联网相关的休闲的关注，这是现在的一个很重要的新业态，现在越来越关注的是在室内的这种休闲和室外的休闲相结合，这是一个很重要的趋势，包括现在的在线游戏，也是一种很重要的休闲方式，原来可能这一块东西关注的并不是太高，大多数人可能关注的休闲可能是室外的休闲，但是实际上现在在线的室内的这种休闲也是作为一个很重要的值得关注的发展方向。

同时这次的休闲大会可能更具有广泛性，更具有国际性，这次我们在邀请嘉宾上提出来了相关的标准，包括邀请的国际专家，有50多个国家，还有200多个外国嘉宾，实际上想来的嘉宾还比这个数更多。这次还有一个突出的特点是一带一路沿线的国家来得更多，在我们在前期的宣传和征稿过程中，加强了对一带一路沿线国家的推广，就包括像中亚国家、东南亚国家、中东欧国家等，这些国家的代表相对来说会比较多一些。

Take the opportunity of World Leisure Congress, Promoting the Transformation and Upgrading of Pinggu Tourism and Leisure Industry

Exclusive interview with Professor Tongqian Zou, Vice Chairman of Expert Group of 2020 Pinggu World Leisure Congress

T & L: What has been done by the Executive Committee Office of the 2020 Pinggu World Leisure Congress, Beiing China in promoting the in-depth integration of governments, industry, academy and research in the field of leisure economy, and what is the next plan?

Zou: after the successful application for the World Leisure Congress, we will hold a Chinese Leisure Congress here every year. During the leisure congress, there are main forum and exhibition. The participants of the main forum are mainly scholars who express their opinions and opinions. In addition, there are exhibition activities, experience exchange activities, etc. every year, we also organize relevant expert groups, enterprises and media to get together for communication and integration.

The purpose of this activity has many aspects to consider. One is to publicize Pinggu World Leisure Congress; the other is to evaluate the related industries, including the supply of  products and the demand of the market, so as to find the relevant counterpart.

In addition, there are some new projects that may be developed in the Pinggu World Leisure Congress, including leisure equipment, health care and other new industries. Another function is actually to recruit exhibitors. There are various exhibitions in the Pinggu World Leisure Congress, which need relevant manufacturers to join in.

T & L: what do you think is the significance of in-depth integration of industry, academy and research in the field of leisure economy for the success of Pinggu World Leisure Conference?

Zou: The main points are as follows: first, the most important role of Pinggu World Leisure Congress is not only to organize a meeting, but also to revitalize a city and promote an industry. Through the World Leisure Conference, Pinggu's leisure and tourism industry will be transformed and upgraded. In the past, Pinggu may have emphasized more on sightseeing, mainly related to the peach blossom and peach industry in Pinggu.

Now Pinggu hopes to develop into a comprehensive industry of leisure and health preservation, especially regarding leisure as an important development direction. It may not only be a general sightseeing and leisure industry, but also develop equipment manufacturing industry related to health care and leisure.

In addition, we also hope to connect Pinggu with China and more places in the world through the Pinggu World Leisure Congress, because through this activity, Pinggu's tourism and leisure will be well publicized, and other related industries of Pinggu will also be publicized to the whole world. With the help of this activity, some tourism and leisure related infrastructure in Pinggu, including the exhibition related facilities dominated by the main venue of Jinhai lake, will be upgraded to enhance the service capacity of the industry.

In the past, Hangzhou has made great progress in leisure facilities and services through the World Leisure Congress. Laixi is originally a small county-level city in Qingdao, with the help of the World Leisure Congress, Qingdao has made great changes in the local infrastructure, including the expressways to the airport and exhibition facilities. The core is to revitalize a city with the help of this activity, and promote the renewal of the concept of the local government and the improvement of the implementation efficiency.

T & L: what are the criteria and considerations for the selection of cooperative enterprises in the current Pinggu World Leisure Congress?

Zou: The first is to choose the enterprises with strength and ranking in the forefront of domestic related industries.

Second, more and more attention has been paid to online sales and marketing, and more and more attention has been paid to those online tourism or leisure enterprises, not just to the original traditional enterprises. Therefore, we invited not only traditional enterprises such as China Tourism Group and Capital Travel Group, but also Meituan, an online enterprise with strong online sales ability. In addition, Ctrip and tuniu can also be our partners.

The third is tourism and leisure related news media, because they can have a great role in communication.

Therefore, our Pinggu World Leisure Conference needs not only product sellers and investors of leisure products, but also relevant publicity and promotion platform. Our partners not only provide relevant products and services or marketing, but also put forward a lot of good suggestions for the development of Pinggu District and the tourism and leisure industry of Pinggu through our many exchanges.

T & L: Taking the opportunity of Pinggu World Leisure Congress to develop Pinggu leisure industry, what are the current goals, ideas and plans?

Zou: it is very important for us to take the opportunity of holding the Pinggu World Leisure Congress to promote the cultural tourism industry in Pinggu and promote the upgrading and transformation of the industry.

In the past, more attention may be paid to traditional formats. Now, more attention should be paid to the development of new industries like health preservation, including the development of health care and leisure equipment manufacturing. In addition, new formats such as B&B and boutique hotels are also the next development direction.

In addition to the original service industry, the special emphasis is on the development of some leisure and health care equipment industry, which is actually similar to industry, which may play a greater role in promoting the development of Pinggu.

There is also cultural propaganda. Pinggu peach culture and other related culture, more widely spread to China or the world, including Chinese traditional culture.

T & L: How are the preparations for the Pinggu World Leisure Congress going? What are the highlights of this congress?

Zou: After the epidemic, people will feel that leisure is more important and health is more important. Therefore, this is a special meaning given to it by its era. This is something that may have never been seen before.

A great transformation of this Pinggu World Leisure Congress is the focus on Internet related leisure, which is a very important new form now. Now more and more attention is paid to the combination of indoor leisure and outdoor leisure. This is a very important trend, including online games, which is also a very important way of leisure. Originally, most people may pay attention to outdoor leisure, but in fact, online indoor leisure is also a very important development direction worthy of attention.

At the same time, the Pinggu World Leisure Congress may be more extensive and international. This time, we put forward relevant standards for inviting guests, including more than 50 international experts and more than 200 foreign guests. This time there is one outstanding feature: more countries along the route of one belt, one road will come. In our early propaganda , we have strengthened the promotion of the countries along the route, including the central Asian countries, southeast Asian countries, central and eastern European countries, etc.

关于2020北京·平谷世界休闲大会专家委员会

2020北京·平谷世界休闲大会专家委员会由平谷区副区长，休闲大会执委办副主任韩小波担任主任委员，由休闲大会执委办副主任、平谷区发改委主任史立成，北京第二外国语学院校长助理、中国文化和旅游产业研究院院长邹统钎教授担任副主任委员。由中国人民大学王琪延教授，北京大学张颐武教授，北京体育大学蒋依依教授，北京第二外国语学院历新建教授，北京林业大学张玉钧教授分别担任休闲经济，休闲文化，休闲体育，休闲旅游，休闲农业与生态分学术委员会主任委员。
专家委员会的执行机构是委员会秘书处，由北京第二外国语学院王欣教授担任秘书长，由北京第二外国语学院高慧娜博士担任副秘书长，北京第二外国语学院蔡晟，担任委员会联络人。